Caitlyn wanted a brand that would cut through a saturated market and positionED her at a higher standard. She was drawn to something that felt high-end, elevated and intentionally different from the typical bridal makeup aesthetic. She wasn’t afraid to be bold or step outside the expected category, she wanted a brand that reflected her level, not blended into the industry.
This was her first investment in branding and a website, and within the first week of launching, she had already made her investment back.
Port Stephens, Australia.
Brand & website Design